The word blog, which is an acronym for web-log, has managed to add a whole new dimension to the internet world. While websites have a very poor degree of interaction with visitors and are largely passive, blogs are more proactive and interactive. Blogging is a great way of connecting with a larger populace because neither the creator of the blog nor the visitors need to know HTML, PHP and other technicalities to make contributions to the page. This interactivity offered by a blog has given businesses a chance to take their marketing and advertising strategies to a whole new level, so much so that business blogging is now an inherent part of almost every business.
With blogs, you can be informal and relate better with visitors
Visitors come to a business blog expecting to learn something other than what is presented on the main website. This is where a smart businessperson can go for the kill. Business blogging is a good way to put forth your expertise in a less formal manner. Visitors can relate to such casualness better and in the process, you are at an advantage. Since a blog is interactive, you can use it to solve visitors’ queries intelligently, post comments and involve visitors in engaging discussions. If you use your blogging resources well, you can have more customers in your kitty than your website can ever succeed to bring.
Search engines love blogs
Can you imagine? After hours of struggling with website creation and making it SEO friendly, the search engines go after blogs first! Yes, it is true that search engines are completely floored by blogs due to two reasons – blogs are content rich and blogs have dynamic content. Dynamic content refers to content that is regularly updated. Since so many discussions, comments and posts keep occurring on blogs, search engines just love them.
Furthermore, there are a lot of plugins that you can use on the blogs to make them SEO friendly, especially when you use WordPress blogs. A high search engine rank is good for business and so, business blogging is an effective path to tread towards success. The best way to optimize on this blogging benefit is to hire a good blog writing service, which can enhance advantages by use of effective keywords and suitably written content.
Blogs offer great link building facility
Link building is a very important criterion that ranks high in search engine algorithms as well as allows webmasters to increase the scope and reach of a web page. Blogs are great for link building. In fact, they offer very flexible link building options such as formation of link chains. Many visitors leave behind their URLs in the comment columns, which act as inbound links to your page. This adds greatly to increase the ranking of the blog. Since companies thrive on visibility and blogs enhance this through links better than any other means, business blogging is a great way to take your venture forward.
Business blogging is great for all business models, whether it is between two businesses or between business and customers. Furthermore, blogs are simple, content based, offer great ROI facility and can be set up at a fraction of the cost that is incurred in setting up a website.